LEAD GENERATION – Want customers reaching out to you?

Do you like cold calling?  Do you enjoy the feelings of meeting new people and your elevator pitch fizzling?

Of course not…

No one enjoys rejection.

You want to talk to people that are interested in the same things you are.

A perfect scenario is one where you run into someone who is already in the market for what you have to offer.   At that point, it’s just a matter of listening to their individual needs and wants and nudging them in the right direction to making a sale.

WHAT IS LEAD GENERATION?

General marketing is great for branding your business, but if you want to build revenue, what you real want are leads.   Leads are potential customers that have expressed an interest in a product or service that your business offers.  They are “pre-qualified” individuals who are easier to convert to paying customers.

HOW IT WORKS

We will work with you to build a strategy that increases the number of targeted and qualified leads for your business.  The goal will be to mine these prospective customers by developing content that moves them into your sales funnel.

By identifying your brand’s ideal customer profile, we’ll help you eliminate some of headache and guesswork of sales cold calls.

As customers respond to our marketing efforts, we’ll collect their contact information and forward them to you to close the sale.

HOW MUCH DOES IT COST?  HOW DO WE CHARGE?

We have two primary ways that we charge for helping to generate leads for your business.  The nature of the billing will depend on the nature of your business.

PER LEAD BILLING

A per lead generation billing method is charged on a per appointment or job generated through our services.  Typically, billing falls in the range of $50 to $400 per appointment.  These fees vary based on the scope of your business and the available market in your region.   The advantage of this arrangement is that you’re paying for actual contacts.  This method typically fits well for businesses that have a low volume but larger ticketed items or services for sale.

PER MONTH BILLING

If you have a high volume of leads or you offer a service that may have a lower price, a flat fee per month may be the better option for your business.  The price for this service can range greatly based on a number of factors (size of your market, competition, industry, etc.) and will require a consultation for us to review.  Due to the large range of factors to consider, the cost for this service will range of $500 to $10,000+ per month.  The advantage of this method is that you can budget for a fixed cost on your monthly marketing.  If you generate a large number of leads you will end up getting better value than with a per lead billing.

PRACTICAL EXAMPLE OF LEAD GENERATION SERVICES

EXAMPLE SCENARIO:

Joe “The Plumber” owns ACME Plumbing.   He’s been in the plumbing business for years.  Joe has passed out business cards to everyone he knows and tacked them to every billboard he can find.  Some days he feels like he’s spending almost as much time trying to find jobs, as he does doing the actual work.

ACME Plumbing has several services it offers:  new construction jobs, remodeling jobs, service calls, emergency service calls, etc.  Each of these services generate different amounts of revenue and have a different occurrence frequency.

Month 3:

After a couple of months of progress, Joe and Lantern Alley follow-up and talk further about what is/isn’t working. Looking at ACME plumbing’s revenue structure they decide to redirect the focus on exactly which leads to target for Joe’s business. New construction jobs have a longer term and therefore generate more income. New content is developed for the website discussing the processes ACME plumbing uses and a several helpful tips for customers are added.
Since Emergency Service calls also cost twice as much as a standard service call, additional steps are taken to push the 24/7 plumbing services and rapid response time.

Sample Results: