WHAT EXACTLY IS WEBSITE SEO?

SEO (Search Engine Optimization) is how to push your website to the top of search engine results.  Proper SEO helps generate leads and acquire more clients by targeting keywords that drive traffic to your website.

HOW OUR SEO PROCESS WORKS

The following is a rough outline explaining how the process works:

Step 1. DO A WEBSITE SEO AUDIT

Lantern Alley will do a review of your current website to identify its strengths and weaknesses, the keywords you are currently targeting,  areas that need improvement, etc.

Step 2. FACT FINDING AND RESEARCH

We get to know each other.  You help Lantern Alley understand your business and the ideal customer profile.  Based on that information we’ll figure out the best keywords to target for your business.  We’ll also analyze where your potential customers are hanging out, so we can figure out where we can best reach them.

Step 3. BUILDING PHASE

Lantern Alley begins the process of modifying and improving your website to maximize its potential in reaching your customers.  We’ll also work on building links and other funnels that will help drive traffic to your website from other sources.  New content will likely be developed for your website to build your reputation and authority as a trusted source of information.

Step 4. LEARN, REFINE AND STRENGTHEN

Perfecting SEO takes time and multiple iterations to get it just right.  We’ll wait for Google to revisit your site and review the success of the changes we made and continue to make improvements if needed.

Step 5. CONTINUED VIGILANCE

Many people think that SEO is a “one time” process, but that isn’t the case.  With new competition appearing online,  constant changes in the marketplace and   Google continually changing their algorithms, perpetual improvements are essential for your site to stay on top.

If you quit working out as an athlete your performance degrades.  The same is true for your website.  When you get lax, your site can get stagnant and its performance can suffer.

SEO Analytics screenshot with stats

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WEBSITE SEO AUDITS

SEO (Search Engine Optimization) is the process of optimizing your website to show up in the top search engine (e.g. Google, Bing, Yahoo, etc.) results when a potential customer searches for content. Proper SEO helps you generate leads and acquire more clients by targeting keywords that will drive traffic to your website.

A SEO audit involves a review of your current website to identify its strengths and weaknesses. Think of it like a building inspection before you buy a house or an annual checkup with your physician.

What the SEO audit includes:

  • Keyword Analysis – Your site will be scanned to identify and review the most common words and phrases on your current website to know what your site is currently telling Google, Bing & Yahoo.
  • Inbound Link Review – Your reputation on the web is HUGE. Your reputation is largely determined by which sites are currently linking to your site. We’ll examine new opportunities for links and also identify and remove links which are potentially harming your search engine position.
  • SEO Best Practices Review – This involves a technical review of your site to see what issues you have holding you back from being at the top of the search engine results.
  • Tech Issue Review – Search engines don’t read websites like humans. They deploy “crawlers” or “bots” or “spiders” to scan your website. This will check your site for any technical glitches or errors that may be affecting your Google ranking.
  • Mobile Friendliness Review – 52.4% of internet usage is on a mobile device.  One size doesn’t fit all. Your website needs to be optimized for a mobile browser.
  • Page Speed Review – High performing websites have come to be expected by today’s users. Additionally, search engines rank slow performing sites lower. We’ll review for anything causing slow load times.
  • Google Analytics Review – If you have Google Analytics installed on your site and you agree to allow access, we’ll review the content and history.
    • Landing page performance –  A “landing page” is the page that a customer enters your website from a web search or link.  Not all inbound links to your site should take you to the home page. Each should be specialized and targeted at converting the target audience into potential clients.
    • Bounce rate analysis – This review will help you know where/why clients are leaving your website.
    • Traffic source review – This is an overall analysis that shows how clients are currently getting to your site.

LOCAL SEO SERVICES

Need to increase foot traffic to your store or place of business?   Want to rank at the top of local web/mobile searches?

Over 50% of internet traffic now comes from mobile devices.   When customers need a critical service or product, Google Maps is often pivotal in the decision-making process.   Your rank on Google Maps determines whether you or your competition gets that customer’s business.  Lantern Alley can help you out rank your competitors when it comes to local searches on the the web and mobile.

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  • 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. 1
  • 50% of smartphone users use a GPS/map app in order to find a business location. 1
  • 79% of smartphone users have used their devices for shopping related activities.  1
  • 9 out of 10 searchers have taken action as a result of a smartphone search. 2
  • 67% of users research a product/service on their smartphone and then buy in store. 2

We LOVE helping small businesses like:

  • House Cleaning Services
  • Home Security Services
  • Home Builders
  • Home Improvement / Remodeling
  • Plumbers / Electricians
  • Roofing Companies
  • Painters
  • HVAC / Appliance Repair Services
  • Exterminators
  • Law Firms / Attorneys
  • Dentists
  • Chiropractors
  • Hair Stylists / Barbers
  • Massage Therapists / Spas
  • Weight Loss Clinics
  • Landscapers
  • Boutiques
  • … and more!

Attract More Customers

High Google rankings mean more customers.  It means the difference in a crowded store versus a handful of visitors.  You can either make 2-3 appointments or optimize and instead get dozens of responses.

Boost Your Visibility

If you are on page 3 of Google, you are invisible.  Customers can’t buy what they can’t see.  SEO makes your content visible to customers.

Get Revenue

Gaining customers increases revenue. SEO tells search engines where to find you.  When customers find you, it’s easier for them to buy from you.

WORK WITH US

At Lantern Alley we will build custom websites that connect your business/brand with your target audience.  We work will closely with you to make sure you get what you want.  From the design process to the launch phase we  focus on your customers and how your site can best serve them.  We take on only a select number of clients so we are able to meet your needs.

Ready to get your new website?

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SOURCES
  1. https://www.nectafy.com/blog/mobile-marketing-trends-mash-up
  2. https://www.thinkwithgoogle.com/_qs/documents/699/the-mobile-movement_research-studies.pdf