SOCIAL MEDIA MARKETING
People want to establish a relationship with someone they can trust. In this modern age, one of the greatest influences on trust and relatability of a “company” is its social media presence (or lack thereof). People want to do business with a “real person” — not a suit. Social media is your outlet to humanize your business.
The best way to reach a potential client is always via “word of mouth,” which is essentially a recommendation from a friend. Social media has the ability to mimic the power those “word of mouth” recommendations passively. When someone sees your business as a “Like” or “Mutual Friend” on Facebook it helps lend credibility to your organization.
- 70% of consumers expect brands to have a social media presence on at least one social media platform. 1
- 70% of the U.S. population has a profile on at least one social networking site. 2
- 79% of American internet users are on Facebook. This makes Facebook the single most popular social media platform. 2
- Facebook accounts for one in every six minutes spent online 1
- 93% of pinners have used Pinterest to plan a future purchase. 1
A solid social media marketing campaign is more than just posting your latest sales and products on every social media platform (Facebook, Instagram, Twitter, etc.). You can only post so many superficial “ads” in a veiled form of sales before your audience tunes you out. And worse yet, you may lose them forever.
We’d love to discuss strategies to hit your target market in a way that they will appreciate and trust.
Of the 200M daily Tweets, 55% contain links driving visitors to content
Over 4 billion items are shared on Facebook every day
Zuckerberg’s Law shows exponential growth of social sharing of content
Traffic through social media will soon surpass traffic from search engines
statistics provided by Buffer.com
WHY DO YOU NEED A SOCIAL MEDIA PACKAGE?
- You can reach new customers
- It builds your brand recognition
- Connecting with customers builds trust
- Advertising your products and services
- Improving search engine rankings
- Increasing inbound traffic
- Improving your customer service
- More opportunities to convert sales
- Gaining insights to your marketplace
- Helping you build a community of loyal customers
SOCIAL MEDIA PACKAGES
| Feature | Silver | Gold | Platinum |
|---|---|---|---|
| # of Social Media Platforms (e.g. Facebook, Instagram, Twitter, Pinterest, etc) |
1 | 2 | 3 |
| Social Media Audit | |||
| Social Media Account Setup/Redesign | |||
| Profile Content Creation | |||
| Brainstorming Sessions | Monthly 15-20 min |
Every 2 Wks 15-20 min |
Weekly 15-20 min |
| High Quality Postings (per week) | 2 | 3-4 | 5 or more |
| Monthly Progress Report | |||
| Follower Management | |||
| Account Management | |||
| Reputation Management | |||
| Spam / Comment monitoring | |||
| Social Media Competition Review |
PACKAGE DETAILS & DEFINITIONS
- # of Social Media Platforms – This refers to the medium or platform you wish to target for your social media campaign, such as Facebook, Instagram, Twitter, Pinterest, etc.
- Social Media Audit – Similar to an SEO audit of your website, this involves a review of your existing social media content to see what is and isn’t working and if there are areas that need to be shored up and improved.
- Social Media Account Setup/Redesign – If you don’t already have a social media account or need to redesign and update your existing account, Lantern Alley will get the core of your account setup. As always, we will provide you an admin username and password so that you own the content.
- Profile Content Creation – Before we launch a campaign, it is important to optimize your social media pages for maximum effect. We’ll help you draft an effective profile that represents your business and resonates with your target audience.
- Brainstorming Sessions – To make sure we are on the same page and generate solid content, we’ll have a phone call or in-person meeting to discuss strategies and ideas to reach your customers.
- High Quality Postings (per week) – We will create postings of relevant content for you to post and generate shares among your community.
- Monthly Progress Report – At the end of the month we’ll provide you an aggregated report of the details of how your social media campaigns are going.
- Follower Management – We’ll keep tabs on those people following your sites and remove/ban any unsightly characters.
- Account Management – We’ll deal with the basic proper care and feeding of your social media accounts.
- Reputation Management – We’ll keep tabs on your brand and where it appears in the market and keep you informed of anything that needs your attention.
- Spam / Comment monitoring – Unfortunately, spammers exist. We’ll weed your social media garden to keep it growing nicely.
- Social Media Competition Review – We’ll do a detailed analysis of your competitors to see how they are using their social media accounts.
SOCIAL MEDIA – ADD ON SERVICES
| Service | Description | Price |
|---|---|---|
| Paid Social Media Advertising | Paying for ads allows you to reach people that are not already following you. It will help you to build a social media following more quickly and help reach new markets. Lantern Alley will create your paid ads and manage scheduling of their publication. |
Monthly Management Fee:
|
| Local Awareness Campaigns | These type ads focus on a geo-fenced region. They are useful for encouraging people to shop locally or attend specific events. |
One Time Setup Fee: $100 Monthly Management Fee:
|
TAKE YOUR SOCIAL MEDIA TO THE NEXT LEVEL!
Surveys show that 46% of social media users will unfollow a brand for posting too many promotional messages. 2
You need a REAL social media marketing strategy that ACTUALLY WORKS. Let Lantern Alley help.
Repeatedly posting promotional messages and sales on social media is NOT effective marketing!
SOURCES
- https://www.bluecorona.com/pay-per-click/social-media-ads
- https://www.lyfemarketing.com/blog/social-media-marketing-statistics/